The video for Sophie Ellis-Bextor’s lead single Bittersweet from her forthcoming album Straight To The Heart premiered. It’s a very simple video with trampolines, wind machines and dancers. There’s no plot but it definitely suits the song and looks really artistic for what could have been a cheap looking video.

It would have been better if the Freemasons‘ remix was used for the radio edit but the radio edit is still quite good. It’s a strong single to lead the album with and if the rest of the album is up to this standard, we’re in for quite a good album campaign.

Bittersweet will be released on May 3rd through Fascination Records.