The music video for All The Lovers, Kylie Minogue’s upcoming lead single, premiered today. It’s quite a strange video since it looks more like an advertisement for underwear than a music video.

The concept includes people dropping items they’re carrying and stripping to their underwear in the street before running towards Kylie to form a mountain of lovers which lift her to the top. The video is quite uneventful as it continues with similar scenes of the mountain of lovers, which keeps growing higher and higher throughout the video.

All The Lovers was shot around the Museum of Contemporary Art in Los Angeles. It’s a very simple video, much like the song itself but it’s edited nicely and it looks very sleek and polished. It will also catch people’s attention as the mountain of lovers is quite unusual.

All The Lovers will be released on June 28th through Parlophone Records.