The Saturdays – “30 Days”

Published March 30th 2012 by
Filed under News,Reviews

The Saturdays’ new single 30 Days premiered this morning on BBC Radio One. The track is written and produced by Steve Mac and Autumn Rowe.

30 Days sounds like a track from On Your Radar. It’s a dance pop track similar to All Fired Up but not as catchy. The first thing that came into my head when the song started playing was how much it sounds like Inna’s Hot. But the most surprising thing of all was that I heard Mollie’s voice open the first verse. The song really suits her voice and she also sings again on the second verse.

The problem with 30 Days is, it doesn’t have a strong, catchy melody. It just goes along and while there’s nice production and it’s interesting at times, it’s not really enough. I can’t see this being a success for them. When I mentioned it sounds like a track from On Your Radar, I meant it sounds like a good album track from On Your Radar. It’s not the kind of song that should be released as a single, never mind the lead single from a damage control re-release album.

The damage control is on a low budget which is apparent from the use of the On Your Radar photoshoot for the single cover as seen above and the tracklisting for the single which includes Turn Myself In, a track recorded sometime in 2010 that the girls performed on their Headlines tour. Usual Saturdays releases always include a specially recorded b-side.

Overall, 30 Days is a good song but nothing amazing and not what The Saturdays need right now to help them recover from a flop album. They needed a Higher, Ego, Faster, Up kind of song that would’ve guaranteed them a big hit.

You can watch the lyric video for 30 Days below:

30 Days is out May 13th through Polydor Records.